Showing posts with label Ad of the week. Show all posts
Showing posts with label Ad of the week. Show all posts

Monday, August 13, 2007

Signs like this just make no sense



Over at Marmot's Hole, there was a brief mention (and protracted comments) of an article in the Korea Times last week about making Korea's signage 'foreigner-friendly.'
Romanization of Korean words, especially names of places, also differs from organization to organization. Here's a tidbit:


For example, the state-run Korail's Web site says Kyoungsang-do, while the government orthography is Gyeongsang-do. Koreans know the two refer to the same region, but it can be a huge difference to foreigners.

Jung-gu ward office's Web site introduces tourist attractions in the district. If you click ``Myungdong,'' you cannot find information about Myungdong but will find that of ``Myeongdong'' instead.

``It is sad that Korea plans huge projects to attract more visitors but neglects small and detailed things that are really important in providing foreigners with a convenient stay in Korea. Koreans rarely ask foreigners what they want,'' an American who has taught English here for five years said on condition of anonymity.


Sad indeed! Even sadder may be the reason that the foreigner chose to remain anonymous; but that's a different story.

It's not the government that has the problem. They have been at least 'trying' to make the signage consistent on the roads and in the government agencies. It is the individual businesses and peripheral tourist facilities that try to make signs without consulting someone who actually knows a thing or two about English. Then the come up with beauties like the above. It might as well read "Welcome to &#$@#(%"

Wednesday, May 16, 2007

Ad of the week (14May)

Not sure if this qualifies as an advertisement but some might like to think so.

Friday, April 27, 2007

Let's SpeaKING???



You'd think that with the number of native speakers enslaved working at YBMs all over Korea they would be able to find just ONE who would willingly take two seconds to look at this advertising slogan and tell them how utterly WRONG it is and on how many different levels. Someone, somewhere must have thought this was a really clever use of the last part of the word "speaKING" which was (from the Korean in the ad) to tell the reader that they can become an "English Speaking King." The really sad thing is that too many of the target audience for this ad will actually understand EXACTLY what is meant by this poor excuse for English and think it actually IS clever. Then they will start using "Let's" with gerunds and other nouns to say really annoying clever things like, "Let's kisSING", "Let's Well-BEING" or "Let's DrinKING".

Note also: The symbols next to the woman's face that proclaim the years of quality awards received by the product that is YBM. How can you argue with that? It MUST be a good place to learn Konglish English, right?

In case I have erred and there is some obscure usage for a gerund with 'Let's' please let me know. Until then...look for more in the new "AD of the week" section.